About Studio 04
Studio 04 designs wood art and furniture for modern interiors. Our work sits between organic form and geometric structure.
The Design Process
We take patterns from the everyday world and translate them into form, using addition, subtraction, and multiplication to arrive at balanced objects.
Design Dictates Craft
We follow the design wherever it leads, and build the skills needed to make it real.
Core Values
Geometric Logic — Organic patterns, translated through math, into balanced form.
Constant Evolution — We push wood past its usual limits to build what we envision.
Natural Character — Grain and texture tell the story of the material.
Modern Equilibrium — Art and furniture built for calm, contemporary spaces.
From Pixels to Wood Grain — The Studio 04 Story
My journey began long before Studio 04 — first in the structured world of financial services, then into creative work like branding and wedding stationery design. Along the way, I built a few businesses from scratch, learning the grit that comes with it.
I trained as a product designer, and that background has shaped everything since — years of working with pixels, grids, and screens eventually led me to wood, a material that feels alive and imperfect in ways a screen never could.
What started as weekend experiments grew into Studio 04 — my attempt to bring that same design thinking into physical spaces, for real living rooms.
And the best part? I still get to solve problems. Only now, the materials are wood and grain instead of pixels and grids.
— Jitto Alexander
